Brand Affinity Starts Here.

Successful brands are clear on who they are and why they exist (brand identity), possess a signature look (visuals design), make purposeful and revenue-driving decisions (strategic planning), and create an emotional connection with their customers (experiential events).

That emotional connection with your customers is called brand affinity.

It’s when your customers adore you, can’t live without you, will wait in line for you, and are avid advocates of your greatness. They aspire to the lifestyle your brand represents.

Think Apple, Jordan, Starbucks. THIS is where you belong, and we exist to help propel you there.

How To Get Started

Complete New Client Questionnaire

Before we get started, you will complete our new client questionnaire, which helps us to dig deep into your brand's purpose and value proposition and how we can serve you best.

Build A Beautiful Partnership

You will be sent the login to your exclusive brand portal which will house all of our documents, timelines, and communication, and we will be on our way to a beautiful partnership.

The Benefits Continue

We love our clients and appreciate when we receive referrals. As a thank you, we offer a 10% discount on your next service for each referral who books with us.

Website Design Satisfaction

DeAnna is PHENOMENAL! An absolute pleasure to work with and I look forward to working with her again!

Dr. Eboni Dotson, Founder, Healthcare Strategic Consultants

Excellent Expo Results

We hired The Affinity Group for an expo and the results were amazing. We worked with DeAnna, and she made sure that weeks leading up to the expo we were in constant contact making sure that everything that our company needed to accomplish before the expo was being taken care of. She helped with picking out the overall theme of our booth for the expo and it turned out to be a hit with the patrons! The day of the expo she arrived a day early and went over everything to make sure things ran smoothly. We were amazed at her attention to detail when it came to things such as the way our product was hanging on the racks. She thought of ideas to make our booth stand out that we did not even think of beforehand, adding the final touches. All in all we were very satisfied with our experience and will gladly hire this company again!

Tatianna Joseph, Founder, Nina Beana's Awareness Tutus and More

Will Work With DeAnna and Team Anytime, Anywhere

DeAnna and her team are great and they get the event job done, no matter the size. I’ll work with DeAnna anytime, anywhere. She has a great attitude and cares about her events. Looking forward to the next one!

Grant Gannon, Founder and DJ, Gannon Events

The Affinity Group Has the Right Touch

DeAnna McIntosh is truly a professional when it comes to putting together an event with just the RIGHT people in just the RIGHT venue. She coordinated a Brunch & Learn event at a new downtown Fort Lauderdale Bar and Grill that was IDEAL for the topic we wanted to discuss (Financial Literacy) with the target audience I wanted: Young, Professional Up-and-Coming Millennials! The atmosphere was appropriate. The conversation was on-point and we all walked away feeling good about the experience. The Affinity Group has the right touch! Thanks, DeAnna.

Vickie Frazier-Williams, Financial Advisor, New York Life

Beautiful Design & Merchandising

Dear DeAnna, On behalf of the National Multiple Sclerosis Society, we would like to thank you for your donation of time to the 33rd Annual MS Gala Luncheon. This event could not have been a success without your hard work and dedication. You nailed it and the display in the Silent Auction area was just what we were looking for. As you may know, the Society is committed to building a movement by and for people with MS that will move us closer to a world free of this disease. You have definitely made a difference and enriched the lives of countless number of people. It was a pleasure to work with you and we would like to thank you for your commitment to eradicating MS and giving those who live with MS hope for the future. Once again, the National MS Society thanks you for your efforts and contribution!

Monica Whiting, VP, National Multiple Sclerosis Society, South Florida Chapter

Meet DeAnna

Chief Global Strategist

DeAnna McIntosh

DeAnna McIntosh is a driven, entrepreneurial, and creative brand strategist with a strong eye for design, and over 12 years of progressive experience in merchandising, marketing, and event management. She is tenacious in driving innovation, expanding the customer base, and forging strong relationships with business partners.  Her proven results as a strategist for one Fortune 100 retailer, one Fortune 500 retailer, one Fortune 1000 retailer will drive tangible growth for your business.

DeAnna has launched numerous innovative products into retail and e-commerce platforms, with one of the most notable driving a $1 Million dollar incremental sales increase.    She has art directed print and television advertising campaigns both within the United States and abroad, and has worked alongside some of the fashion industry’s most notable photographers and stylists.   As a strategist, DeAnna has spearheaded countless process and workflow transformations which have driven over 40% improvement in work efficiencies for teams.

DeAnna has produced innovative social and corporate events for clients and she has the vision to create her own events to fulfill a need in the market.  She created The Bridal & Event Show because she saw a need in the event industry for a curated and design-based show that catered to any and everyone planning a special event (not just weddings).  DeAnna and her team designed, marketed, and produced the inaugural The Bridal & Event Show in February 2017 in North Miami Beach, Florida at the Ancient Spanish Monastery, which garnered over 250 attendees and exceeded the show’s goal – to create an individualized and curated attendee experience as well as provide leads and bookings for the participating exhibitors.  The Bridal & Event Show has now been introduced in Jacksonville, Florida and Dallas, Texas, and DeAnna is excited to continue to expand and enhance the show.

DeAnna is renowned for her collaborative and energetic work style and conducting business with integrity and transparency.  She and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your business from Day One.

We Expertly Inject A Dangerous Dose of Creativity and Strategy Into Brands to Drive Results.